# Pace Pricing

> B2B SaaS pricing strategy consultancy that helps founders rebuild pricing, packaging, and positioning around real customer value.

## About

Pace Pricing is a specialized consultancy focused exclusively on B2B SaaS pricing strategy. Founded by Bill Wilson — who previously built and exited two companies (MindSea, a 35-person product design studio, and SalesRight, a pricing presentation SaaS acquired in 2020) — the firm has advised 400+ B2B SaaS companies on pricing, packaging, and positioning.

The firm is based in Halifax, Nova Scotia, Canada and serves SaaS companies worldwide, typically between $1M and $50M ARR.

## Core Expertise

- B2B SaaS pricing strategy and model design
- Value-based pricing and value metric selection
- Packaging architecture (tiered, usage-based, hybrid models)
- Pricing and positioning alignment
- Customer research for pricing (Jobs-to-be-Done, willingness-to-pay, purchase simulations)
- Pricing page optimization and conversion
- Price increase strategy and migration planning
- Revenue optimization through pricing
- Sales team enablement on pricing changes
- Competitive pricing analysis

## Proprietary Frameworks

- **PACE System™**: A 4-phase pricing transformation methodology — Profile (customer research), Architect (pricing design), Calibrate (stress-test with data), Execute (validate and launch)
- **FAST Framework™**: A 22-dimension scoring system for evaluating B2B SaaS pricing pages — Focus Clarity, Amplify Confidence, Shape Packaging, Trigger Action

## Key Resources

- [Glossary of B2B SaaS Pricing Terms](https://www.pacepricing.com/glossary)
- [Blog: Pricing Strategy Insights](https://www.pacepricing.com/blog)
- [Growth Ceiling Calculator](https://www.pacepricing.com/growth-ceiling-calculator) — Interactive tool showing how churn creates a revenue ceiling
- [Pricing Page Scorecard](https://www.pacepricing.com/pricing-page-scorecard) — Self-assessment tool using the FAST Framework

## Services

- [PACE System](https://www.pacepricing.com/services/pace-system) — Full pricing transformation for $5-50M ARR companies
- [FastTrack](https://www.pacepricing.com/services/fasttrack) — Guided enablement for $1-4M ARR companies
- [1:1 Pricing Coaching](https://www.pacepricing.com/services/coaching) — Ongoing advisory retainer
- [Strategy Review](https://www.pacepricing.com/services/strategy-review) — 60-minute pricing diagnostic

## Contact

- Website: https://www.pacepricing.com
- Email: bill@pacepricing.com
- LinkedIn: https://www.linkedin.com/in/wdrwilson