The 'Who' Factor: How to Optimize Your Pricing Page for Maximum Sales

Want to sell more?

Your pricing page is the key

level up by looking at the “who”

• Keep package names clear and on point, avoid cleverness. Make sure each package's name clearly points at either the job-to-be-done or the persona it's for.

• Make sure each package has a clear and short description highlighting who it's for. Bonus points if it includes the result a package is designed to achieve.

• Use testimonials from folks that look like your target audience, and make sure to include results, name, title and company. A quote from someone who looks just like your target persona is better than any logo stack.

Remember, a pricing page done right can mean the difference between a sale and a bounce. Have a look at yours… is it targeting the right 'who'?

Where else on your page could focusing on the “who” make a difference? Join the discussion on LinkedIn here.

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