Ongoing Strategic Advisory
1:1 Pricing Coaching
A pricing strategist in your corner.
You run the experiments. We make sure you're running the right ones. For strong teams that want ongoing strategic guidance without a full engagement.
Any Stage
Monthly
$3K USD/month
Who This Is For
You have a capable team. Maybe you've already been through a pricing overhaul. Maybe you're making pricing decisions regularly and want a strategic sounding board before you commit. You don't need someone to do the work. You need someone who's seen this pattern 400 times and can spot the trap you're about to walk into.
This is the right fit if:
You want to build pricing capability inside your team — so you’re not dependent on outside consultants forever.
You’re actively running experiments — and you want expert eyes on the design and the results before you act on them.
You need honest feedback — not validation. When your instinct is wrong, you want someone who’ll say so.
What You Get
Experiment Design & Review
We help you structure pricing tests that actually answer the question you’re trying to answer. Define success criteria before you run. Read the results without second-guessing. Stop designing experiments that confirm what you already believe.
Continuous Improvement Cycles
Your product changes. Your customers change. Your competitors change. We help you iterate on packaging, entitlements, and price points so your pricing stays aligned with the value you’re delivering — not the value you were delivering eighteen months ago.
Team Capability Building
Over time, your team develops the instinct to spot pricing opportunities and the framework to act on them. The goal is for your team to think about pricing the way they think about product: strategically, continuously, with data.
How It Works
Two sessions per month. Semi-monthly cadence.
Real-time troubleshooting between sessions when something comes up.
Access to our frameworks, tools, and thinking.
Think of it as having a pricing strategist on retainer — without the overhead of a full engagement. The kind of call where you can say “we're about to do this, talk me out of it” and get an honest answer in fifteen minutes.
Investment
$3K USD per month
Paid monthly in advance.
Not sure coaching is the right starting point?
Start here
Strategy Review
A single 60-minute session with pre-research and a pricing page teardown. $1,500. The fastest way to get expert eyes on your pricing.
$5–50M ARR · 16–20 weeks
PACE System™
Our full-service engagement where we run the entire process. From $120K.
$1–4M ARR · 8–12 weeks
FastTrack™
Your team builds the model with our guidance. From $55K.
Ready to talk pricing?
Book a call and let's figure out whether coaching fits where you are.
30 minutes · With Bill, not a sales team · 400+ SaaS companies advised