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Pricing Strategy Review
Not sure where to start? Start here.
Before committing to a full engagement, get expert eyes on your pricing in a focused 60-minute session. This is where most founders begin.
$1,500 USD
What Happens
Before the call
Bill does the homework. He reviews your pricing page, your positioning, your competitive landscape, and your product. He comes to the call with observations, not questions.
The session
A focused 60-minute strategy call. Bill walks through what he’s seeing: what’s working, what’s costing you, and where the biggest opportunities are. This isn’t a generic audit. It’s a specific diagnosis of your pricing.
After the call
You receive a personalized pricing page teardown — a recorded video walkthrough delivered as a deck, with specific recommendations you can act on immediately. Share it with your team. Revisit it when you’re ready to move.
Who This Is For
Founders who can feel something is off with their pricing but can’t pinpoint exactly what.
Teams that keep putting off the pricing conversation because it feels too big to tackle all at once.
Companies considering a full engagement who want to test the fit before committing.
Anyone who wants a sharp, experienced set of eyes on their pricing before making changes they can’t easily undo.
Ready to get started?
60 minutes. Expert eyes on your pricing. Actionable recommendations you can use immediately.
What You Walk Away With
Clarity on where your pricing stands relative to the value you’re actually delivering.
Specific recommendations. Not vague best practices. Concrete things you can change this week and concrete things that need a deeper engagement.
A recorded teardown you can share with your co-founder, your head of product, your board — whoever needs to see it.
A clear picture of what a path forward looks like — whether that’s working with us or handling it yourself.
Investment
$1,500 USD
No commitment beyond the session. If you move into a deeper engagement, the full $1,500 is credited toward the project. Zero risk.
Frequently Asked Questions
+What happens during a Pricing Strategy Review?
You book a 60-minute session with Bill Wilson. Before the call, you share your current pricing page and any context on your business. During the session, Bill does a live teardown of your pricing — identifying gaps, misalignments, and opportunities. Afterward, you receive a recorded video with specific recommendations you can act on immediately.
+Is the Strategy Review fee credited toward larger engagements?
Yes — the $1,500 Strategy Review fee is fully credited toward the PACE System, FastTrack, or Coaching if you decide to continue working together.
+What should I prepare for the Strategy Review?
Share your pricing page URL, your current ARR or revenue range, the number of customers or accounts, and any specific pricing questions or concerns. The more context you provide, the more targeted the teardown will be.
+Who should attend the Strategy Review?
The founder or CEO should attend. If there's a head of product or revenue leader who's involved in pricing decisions, bring them too. Keep it to 2-3 people max so the conversation stays focused and productive.
Pricing Insights
Explore our latest thinking on the pricing challenges this service solves.
Why Your SaaS Packaging Is Built Backwards (And How to Fix It)
Feature-first packaging is the reason so many SaaS companies hit a ceiling on willingness to pay. There's a different starting point: designing packages from the outside in, beginning with what your customers are actually trying to accomplish.
Who's in Charge of Pricing? The Roles You Need to Make Pricing a Strategic Part of Your Business
It’s a good question, so I thought I’d share a few of the roles you need to make pricing a strategic part of your business.
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[Video] Master Your Pricing Page: The 4-Step Audit Framework for Maximum Conversion
Unlock the secrets to a successful SaaS pricing page: Clarity, Confidence, Packaging, and Action.