The Full Reset
PACE System™
Pricing architecture built on evidence.
Rebuilt from what your customers actually value. For B2B SaaS companies between $5–50M ARR where the stakes are too high and the complexity too real to guess.
$5–50M ARR
16–20 Weeks
From $120K USD
Who This Is For
You've outgrown your pricing. The product has evolved, the market has shifted, but the pricing page looks the same as it did two years ago. There's too much revenue at risk to solve this with a workshop or a spreadsheet.
The PACE System is the right fit when:
Pricing touches significant revenue — a wrong move costs real money, and a right one compounds for years.
The founder or CEO is in the room — this isn’t a project you delegate to a junior PM.
You’re willing to follow the evidence — even when it contradicts what the team assumed was true.
You’re genuinely open to rethinking the model — not just adjusting the numbers.
The PACE Process
Sixteen weeks. Four phases. Built on what your customers actually value.
Research — Weeks 1–4
Profile
Before we touch your pricing, we need to understand why your customers actually buy.
Customer value surveys across your entire base. Deep interviews — 8 to 12 conversations with customers, prospects, and churned accounts. Usage and revenue analysis to find the patterns hiding in your data. Segment workshops with your team to align on what drives value.
By the end of Profile, you’ll have a clearer picture of what your customers value than most companies ever build.
Design — Weeks 5–7
Architect
Now we build — using customer truth, not internal assumptions.
Packaging hypotheses grounded in customer jobs and outcomes. Value metric selection: what you charge for, and why that metric instead of the obvious one. Entitlement design: what goes in each tier, what doesn’t, and the strategic reason behind each decision.
You get a Monetization Blueprint — the architecture everything else is built on.
Stress-Test — Weeks 8–11
Calibrate
We pressure-test everything before it goes live.
Price ranges and discount curves validated against competitive benchmarks. Impact models showing exactly what happens to your existing customer base. Revenue sensitivity analysis across multiple scenarios.
This is where the hard questions get answered: What does this do to churn? What’s the revenue impact in quarter one versus quarter four? How do we handle grandfathering without blowing up customer relationships?
Launch — Weeks 12–16
Execute
We validate with real customers, then give you everything you need to launch.
Purchase simulations with actual buyers — the proof that the new pricing works before you bet the business on it. Final price points and packaging signed off by your team. Two-to-three year revenue projections. Migration strategy and rollout playbook for your entire customer base.
You don’t launch on faith. You launch with evidence.
What You Get
Pricing Architecture Blueprint — The strategic foundation of your new pricing model.
Validated Monetization Model & Impact Analysis — How the new pricing affects revenue, churn, and customer acquisition. With real numbers from real customers.
Final Price Points & Projection Model — Exact pricing, packaging, and financial impact modeled over two to three years.
Migration & Rollout Playbook — Step-by-step guidance for launching without revenue disruption. Including scripts for your sales team, talking points for CS, and a grandfathering framework.
Plus ongoing strategic alignment sessions and post-launch support to make sure the first 90 days go smoothly.
Investment
From $120K USD
per product. Paid in equal monthly installments over the engagement.
This is an investment in getting pricing right once — not a recurring cost. Most clients see measurable revenue impact within the first quarter after launch. For many, the first-year revenue impact from a single pricing model exceeds the cost of the engagement by 10x to 100x.
What Clients Say
The clarity you brought to our pricing lowered our time to close by about two weeks. The restructure made things more logical and easy for prospects to understand and brought clarity to where the real value is in our product.
Enterprise SaaS Founder
Pace Pricing took the time to truly understand our business, customers, and goals. The new tiered subscription packages they developed, combined with smart usage-based elements, will allow us to capture more value, appeal to a wider range of customers, and create more predictable recurring revenue streams.
Simon Cusack
Co-Founder & COO, Rafflebox
Not the right fit?
$1–4M ARR · 8–12 weeks
FastTrack™
Same methodology, your team builds the model with our guidance. $1–4M ARR · 8–12 weeks · From $55K.
Any stage · Monthly
1:1 Pricing Coaching
Ongoing strategic advisory for teams already running experiments. Any stage · $3K/month.
Ready to rebuild your pricing on something stronger than intuition?
This isn't a workshop. It's a comprehensive engagement that takes your pricing from guesswork to evidence. If you're serious about getting this right, let's talk.
30 minutes · With Bill, not a sales team · 400+ SaaS companies advised