Is your pricing page
costing you millions?
Your pricing page is the highest-leverage page on your entire site. A flawed pricing page is a revenue leak that compounds every single month.
22-Point Scoring System
A comprehensive checklist to evaluate every element of your current pricing page.
Pricing Page Templates
Downloadable templates based on high-performing SaaS pricing pages.
FAST Framework™ Breakdown
A complete guide to the four pillars of high-converting pricing pages.
Download the Pricing Page Scorecard™
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Unlock conversions with the
FAST Framework™
The four pillars that separate high-converting pricing pages from the rest.
Focus Clarity
Does your pricing page immediately communicate who it’s for and the value they’ll get? A confused visitor leaves. A focused page converts.
Amplify Confidence
Build trust with social proof, testimonials, security badges, and visible support options. Buyers need confidence before they commit.
Shape Packaging
Differentiate tiers with clear feature gates, value metrics, and logical upgrade paths. Make it obvious which plan is right for each buyer.
Trigger Action
Guide visitors to convert with consistent, obvious calls-to-action. Every element on the page should move them toward a decision.
A better way to price
Bill Wilson has spent 20+ years in B2B SaaS, leading product and growth teams at companies from early-stage startups to enterprise scale-ups. He founded Pace Pricing to give SaaS founders and leaders the pricing expertise that used to be reserved for companies with six-figure consulting budgets.
The Pricing Page Scorecard and FAST Framework are distilled from hundreds of pricing page audits and years of real-world experimentation. They represent a practical, evidence-based approach to pricing page optimization.
Need help beyond
the scorecard?
If you want expert help rebuilding your pricing, packaging, and positioning — let's talk. We help B2B SaaS companies price with confidence.