We Guide, Your Team Builds
FastTrack™
Build pricing your team understands — and can defend.
Your team builds the model. We guide every step. You walk away with new pricing and something harder to buy: a team that knows how to think about pricing strategically.
$1–4M ARR
8–12 Weeks
From $55K USD
Who This Is For
You're earlier stage. Your team is close to the product and the customer — but nobody has a framework for making pricing decisions. Every pricing conversation turns into a debate with no resolution because there's no shared language for how to think about it.
You don't just need a new pricing model. You need your team to understand why the model works, so they can evolve it as the product grows and the market shifts.
FastTrack is the right fit when:
Your team needs to learn how to do pricing well — not just get an answer, but build the muscle.
You want enablement, not a deliverable — a consultant dropping a deck doesn’t change how your team thinks. Working through the decisions together does.
You want a process your team can repeat — so the next time pricing needs to change, you don’t need to hire someone.
The Process
Three focused phases. Twelve weeks. Your team does the building — we make sure every decision is grounded in evidence.
Weeks 1–3
Discovery & Diagnostics
We start where we always start: with your customers.
Five customer interviews to understand why they actually buy — in their language, not yours. Revenue analysis to see where value is concentrating and where it’s leaking. Competitive research to map the landscape and understand what your buyers are comparing you to.
This isn’t a survey. It’s the foundation everything else is built on.
Weeks 4–6
Design & Alignment
Your team builds the model. We’re in the room.
Two facilitator-led workshops where your team maps customer value, builds packages, and sets pricing guardrails. We guide the thinking, challenge assumptions, and prevent the traps we’ve seen 400 times. Your team walks out owning the rationale behind every decision — not just the numbers, but the why.
The difference between FastTrack and hiring a consultant: when your board asks “why did you set it up this way?”, your team has the answer. Because they built it.
Weeks 7–12
Validation & Rollout
We don’t let you launch without proof.
Purchase simulations with real customers to validate the model before it’s live. Pricing page mockups ready for design. Guided sales testing and objection handling so your team isn’t caught flat-footed on the first call. Executive alignment to make sure leadership is bought in before anything ships.
You validate before you go live — same standard as the full PACE System.
What You Get
Team-built pricing model & rationale — Your team owns it because they made every decision.
Tiered offering canvas + price-value map — The architecture, documented and shareable.
Validation playbook your team can repeat — So the next pricing cycle doesn’t require outside help.
Pricing page wireframe ready for design — Take it straight to your design team or developer.
FastTrack vs. PACE System
Same methodology. Different who-does-the-work.
The PACE System is a full reset where our team runs the process end to end. FastTrack is enablement — your team does the work, we make sure they do it right. Both get you to validated pricing. FastTrack also gets you a team that can think about pricing long after the engagement ends.
Investment
From $55K USD
Paid in equal monthly installments over the engagement.
He really helped us change our mindset and look at it in a different way. Bill's approach was the opposite of one-size-fits-all. He made us ask the right questions based on our unique understanding of our customers and prospects. We're confident the new pricing will make a substantial difference to our growth.
Tim Randall
CEO, Zigaflow
Frequently Asked Questions
+What is FastTrack and how is it different from the PACE System?
FastTrack is guided enablement — your team builds the pricing with our coaching and frameworks, rather than us leading the work end-to-end. It's designed for $1-4M ARR companies that need a structured process but want to build internal pricing capability. You still get customer interviews, design workshops, and purchase simulations — but your team is in the driver's seat.
+How many customer interviews are included in FastTrack?
FastTrack includes 5 Jobs-to-be-Done customer interviews, plus 2 guided design workshops where your team translates the research into pricing architecture decisions.
+Do we need pricing experience to do FastTrack?
No — FastTrack is designed to build that experience. We provide the frameworks, guide the customer interviews, and coach your team through design decisions. By the end, your team understands not just what your pricing should be, but why — and how to evolve it.
+What does the FastTrack investment include?
Starting at $55K USD, FastTrack includes 5 customer interviews with analysis, 2 pricing design workshops, guided purchase simulations, ongoing coaching throughout the 8-12 week engagement, and all frameworks and templates your team needs to maintain and iterate on pricing.
Other Ways to Work Together
$5–50M ARR · 16–20 weeks
PACE System™
Need more depth? Our full-service engagement where we run the entire process. From $120K.
Any stage · Monthly
1:1 Pricing Coaching
Many FastTrack clients continue with coaching to keep evolving their model. Any stage · $3K/month.
Pricing Insights
Explore our latest thinking on the pricing challenges this service solves.
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[Video] Master Your Pricing Page: The 4-Step Audit Framework for Maximum Conversion
Unlock the secrets to a successful SaaS pricing page: Clarity, Confidence, Packaging, and Action.
Ready to build pricing your team believes in?
Book a call and let's figure out whether FastTrack fits where you are.
30 minutes · With Bill, not a sales team · 400+ SaaS companies advised