The Full Reset
PACE System™
Pricing Architecture Built on Evidence
Rebuilt from what your customers actually value. For B2B SaaS companies between $5–50M ARR who need pricing that's backed by evidence, not opinion.
$5–50M ARR
16–20 Weeks
From $120K USD
Who This Is For
You've outgrown your pricing. The product has evolved, the market has shifted, but the pricing hasn't kept up. You need an outside expert lens and deep, data-backed pricing architecture. There's too much at stake to guess — and too much complexity to solve with a workshop or a spreadsheet.
The PACE System works best for companies where:
Pricing touches significant revenue and shapes customer acquisition
The founder or CEO is deeply involved in pricing strategy
The team is genuinely open to rethinking how you approach pricing
You’re willing to ground decisions in customer evidence, not internal intuition
The PACE Process
Sixteen weeks. Four phases. Built on what your customers actually value.
Research — Weeks 1–4
Profile
Before we touch your pricing, we need to understand why your customers actually buy.
- Customer value surveys across your entire customer base
- Deep customer value interviews (8–12 interviews with customers, prospects, and churned accounts)
- Usage and revenue analysis to uncover patterns in what drives expansion
- Segment workshops with your team to align on value drivers
By the end of Profile, you’ll have a clearer picture of what your customers value than most companies ever achieve.
Design — Weeks 5–7
Architect
Now we build — using customer truth, not guesswork.
- Packaging hypotheses based on customer jobs and outcomes
- Value metric selection (what you charge for and why)
- Entitlement design (what goes in each tier and what doesn’t)
- Monetization Blueprint delivery
The Monetization Blueprint is your pricing architecture — the strategic foundation everything else is built on.
Stress-Test — Weeks 8–11
Calibrate
We pressure-test everything before it goes live.
- Price ranges and discount curves validated against competitive benchmarks
- Existing-customer impact models (what happens to your current base)
- Revenue sensitivity analysis across different scenarios
This is where we answer the hard questions: What will this do to churn? What’s the revenue impact? How do we handle grandfathering?
Launch — Weeks 12–16
Execute
We validate with real customers — then give you everything you need to launch.
- Purchase simulations with real customers (the proof that it works)
- Final price points and packaging signed off by your team
- 2–3 year revenue projections and financial modeling
- Migration strategy and roll-out playbook for your entire customer base
You don’t launch on faith. You launch with evidence.
What You Get
Four core deliverables:
Pricing Architecture Blueprint — The strategic foundation of your new pricing model
Validated Monetization Model & Impact Analysis — How the new pricing affects revenue, churn, and customer acquisition
Final Price Points & Projection Model — Exact pricing, packaging, and 2–3 year financial impact
Migration & Roll-out Playbook — Step-by-step guidance for launching without revenue disruption
Plus: Ongoing strategic alignment sessions and post-launch support to ensure smooth execution and quick wins.
Investment
From $120K USD
per product. Paid in equal monthly installments over the engagement.
The PACE System is an investment in getting pricing right — not a recurring cost. Most clients see measurable revenue impact within the first quarter after launch. For many, the first-year revenue impact from a single pricing model can exceed the cost of the engagement by 10–100x.
What Clients Say
The clarity you brought to our pricing lowered our time to close by about two weeks. The restructure in pricing made things more logical and easy for them to understand and brought clarity to where the real value is in our product.
Enterprise SaaS Founder
Pace Pricing took the time to truly understand our business, customers, and goals. The new tiered subscription packages they developed, combined with smart usage-based elements, will allow us to capture more value, appeal to a wider range of customers, and create more predictable recurring revenue streams.
Simon Cusack
Co-Founder & COO, Rafflebox
Other Ways to Work Together
$1–4M ARR · 8–12 weeks
FastTrack™
Same methodology but your team builds the model with our guidance. From $55K.
Any stage · Monthly
1:1 Pricing Coaching
Already have a model? Get ongoing strategic advisory at $3K/month.
Ready to rebuild your pricing on something stronger than intuition?
The PACE System isn't a workshop or a quick fix. It's a comprehensive engagement that takes your pricing from guesswork to evidence-based strategy. If you're serious about getting pricing right, let's talk.