How We Work
One system. Three ways in.
Start where you are.
Every engagement runs on the same methodology: start with your customers, rebuild your pricing around what they actually value, validate it before you launch. The depth depends on where you are and what's at stake.
The PACE System
Whether we run the full process or guide your team through it, the path is the same — from customer insight to validated launch. We work across pricing, packaging, and positioning together because they break when you change one without the others.
Research
Profile
Deep customer interviews, usage data analysis, and segmentation to understand what actually drives buying decisions — in your customers’ language, not yours.
Design
Architect
Packaging, value metrics, and entitlements designed around customer value. You get a Monetization Blueprint: the architecture your pricing will live on.
Stress-Test
Calibrate
Price ranges, discount curves, and impact models — tested against competitors and your existing customer base. This is where gut instinct gets replaced with data.
Launch
Execute
Purchase simulations with real customers. Final price points. Revenue projections. A rollout playbook your sales, CS, and marketing teams can actually use. You launch with evidence.
Ways to Work Together
The right engagement depends on where you are, what you need, and how involved your team wants to be.
The Full Reset
PACE System™
We run the entire process. Deep customer research, pricing architecture, validation with real buyers, and a complete rollout playbook — including migration strategy and team enablement. For companies where the revenue impact is too large to get this wrong.
$5–50M ARR · 16–20 weeks
From $120K USD
Your team builds it. We're in the room.
PACE FastTrack™
Same methodology, compressed timeline. Your team builds the pricing model with our guidance at every step. You walk away with a new pricing structure and something harder to buy: the ability to think about pricing strategically going forward. You learn the why behind the answer.
$1–4M ARR · 8–12 weeks
From $55K USD
A pricing strategist on call.
1:1 Pricing Coaching
You run the experiments. We make sure you're running the right ones. Semi-monthly sessions, experiment design, rollout support, and a direct line to Bill when a pricing decision lands on your desk and you need a second opinion before Tuesday.
Any stage · Monthly
$3K USD/month
Not sure which one fits?
Start with a Pricing Strategy Review — a focused 60-minute session where Bill reviews your pricing page, your positioning, and your competitive landscape, then delivers a recorded teardown with specific recommendations.
$1,500 USD
No commitment. No prep work on your end. If you move into a deeper engagement, the fee is credited toward the project.
Or just book a call and we'll figure it out together.
Add-Ons
Available with any engagement. Most clients add one or two based on where their gaps are.
Competitive Secret-Shopping
We buy, trial, and break down rival offers so you see their pricing tactics from the inside — how they package, gate, and upsell.
Pricing Page Redesign
Copy, layout, and CTA optimization. Your pricing page is your highest-leverage conversion surface. We treat it that way.
Additional Purchase Simulations
Extra validation rounds with different customer segments to stress-test willingness to pay across your base.
Revenue-Impact Modelling
Scenario analysis showing how pricing changes flow through to ARR over 1–3 years. Built for board decks and investor conversations.
Large-N Willingness-to-Pay Survey
Quantitative validation across a broader customer base when you need statistical confidence beyond interviews.
Post-Launch GTM Coaching
Scripts, objection handling, and enablement sessions to get your sales and CS teams through the transition without losing deals.
Frequently Asked Questions
+How do I know which Pace Pricing service is right for my company?
It depends on your ARR stage and how much of the work your team can own. The PACE System is a full transformation for $5-50M ARR companies — we lead the research, design, and validation. FastTrack is guided enablement for $1-4M ARR companies where your team builds it with our coaching. 1:1 Coaching is an ongoing retainer for founders who want a pricing advisor on call. The Strategy Review is a 60-minute diagnostic for anyone who wants clarity on what to fix first.
+What makes Pace Pricing different from other pricing consultants?
We specialize exclusively in B2B SaaS pricing — we don't do consumer, retail, or general strategy. Our approach is evidence-based: we run customer research (Jobs-to-be-Done interviews, willingness-to-pay studies) and purchase simulations with real buyers before anything launches. And our founder built and exited two companies, so the advice comes from someone who's lived these decisions.
+Do you work with pre-revenue or early-stage startups?
Yes — the Strategy Review and 1:1 Coaching are available at any stage. For pre-revenue companies, pricing coaching helps you avoid the most common mistakes: anchoring too low, copying competitors, or building a pricing model that doesn't scale with your product.
+How long does a typical pricing engagement take?
The PACE System runs 16-20 weeks for a full pricing transformation. FastTrack is 8-12 weeks. A Strategy Review is a single 60-minute session with a recorded teardown video delivered afterward. 1:1 Coaching is ongoing month-to-month.
You built a great product. Let's build pricing to match.
Book a call and we'll figure out which engagement fits where you are. No slides. No pressure. Just an honest conversation about what your pricing needs.
30 minutes · With Bill, not a sales team · 400+ SaaS companies advised