How We Work
Three engagements.
One system.
Start where you are.
Every engagement runs on the PACE System — Profile, Architect, Calibrate, Execute. We start with your customers, rebuild your pricing around what they actually value, and validate it before you launch. The depth and scope depend on where you are.
The PACE System
Whether we run the full process or guide your team through it, every engagement follows the same closed-loop system: from customer insight to validated launch.
We address pricing, packaging, and positioning together — because your product delivers value, your pricing captures it, your positioning communicates it, and change one without the others and it breaks.
Research
Profile
Deep customer interviews, usage data, and segmentation to understand what drives buying decisions.
Design
Architect
Packaging, value metrics, and entitlements designed around customer value — delivered as a Monetization Blueprint.
Stress-Test
Calibrate
Price ranges, discount curves, and impact models — tested against competitors and your existing customer base.
Launch
Execute
Purchase simulations with real customers, final price points, revenue projections, and a roll-out playbook. You launch with evidence.
Ways to Work Together
The right engagement depends on where you are, what you need, and how involved your team wants to be.
The Full Reset
PACE System™
We run the entire process. Deep customer research, pricing architecture, validation with real customers, and a complete rollout playbook. For companies where the stakes are too high to get this wrong.
$5–50M ARR · 16–20 weeks
From $120K USD
We Guide, Your Team Builds
PACE FastTrack™
Your team builds the pricing model with us in the room. Same methodology, compressed timeline, and your team walks away knowing how to think about pricing strategically — not just what the answer is, but why.
$1–4M ARR · 8–12 weeks
From $55K USD
Ongoing Strategic Advisory
1:1 Pricing Coaching
You run the experiments, we make sure you're running the right ones. Semi-monthly sessions, experiment design, continuous improvement, and a pricing strategist on call when decisions come up.
Any stage · Monthly
$3K USD/month
Not Sure Where to Start?
Book a call and we'll figure out which engagement fits where you are. Or, if you want expert eyes on your pricing right away, start with a Pricing Strategy Review — a focused 60-minute session where Bill reviews your pricing page, your positioning, and your competitive landscape, then delivers a recorded teardown with specific recommendations.
$1,500 USD
No commitment beyond the session. If you move into a deeper engagement, it's credited toward the project.
Optional Add-Ons
Available with any engagement:
Competitive Secret-Shopping
We shop and break down rival offers so you see their pricing tactics from the inside.
Pricing Page Redesign
Copy, layout, and CTA optimization to convert traffic into trials.
Additional Purchase Simulations
Extra validation with customers to stress-test willingness to pay.
Revenue-Impact Modelling
Scenario analysis showing how pricing changes flow through to ARR over 1–3 years.
Large-N Willingness-to-Pay Survey
Quantitative validation across a broader customer base.
Post-Launch GTM Coaching
Guide your sales and CS teams through the transition with scripts and objection handling.
You built a great product. Let's build pricing to match.
Book a call and we'll figure out which engagement fits where you are.