Resources
Insights on SaaS pricing strategy.
Thinking, frameworks, and real examples on pricing, packaging, and positioning for B2B SaaS.
![[Video] Master Your Pricing Page: The 4-Step Audit Framework for Maximum Conversion](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fzxfk7itxpeyn%2F17e2LR0X9iRjm7oQEU0N4S%2F1ed3623248cde1191459faddfcbfc555%2F65b960abd72367e86c451638_AdobeStock_316550366.jpeg&w=3840&q=75)
[Video] Master Your Pricing Page: The 4-Step Audit Framework for Maximum Conversion
Unlock the secrets to a successful SaaS pricing page: Clarity, Confidence, Packaging, and Action.
Unlocking Hidden Revenue: How to Identify and Capitalize on Add-on Opportunities in Your Product
How do you decide what should be an add-on and what should be included in your core package? Let's see...
The Power of Positive Friction: How to Get More Customers Moving Up Your SaaS Pricing Tiers
Are you having a hard time getting your customers to move across your pricing packages? Don't worry; you're not alone.
The Dilution Effect in SaaS Pricing: How to Optimize Your Pricing Page for Better Conversions
If you're in the world of SaaS, this cognitive bias might affect your pricing strategy without you even realizing it.
The Art of Pricing Psychology: Using Good-Better-Best Packages to Drive B2B SaaS Sales
You create packages built around your personas & the problems you solve, but psychological effects also play a huge role.
Is Bundling Right for Your B2B SaaS Pricing? Here's When to Consider It and How to Reap the Benefits
SaaS Bundling Strategy 101. Should you consider it? What kinds of bundles are there? When is the best time?
Crafting a Winning SaaS Price Increase Email: An Email Template and Best Practices to Follow
Price increases are a natural part of growing your SaaS business. How you communicate it can make all the difference.