Product Positioning
·Bill Wilson
The B2B SaaS pricing problem most founders misdiagnose
Most B2B SaaS founders who think pricing is broken have a positioning problem. Audit product, positioning, and packaging — fix in that order.
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Product Positioning
·Bill Wilson
How to Sell a Platform Story Before Your Products Are a Platform
If your company acquired multiple products and the board wants a platform story before integration is done — the narrative already exists in your customers' language. Surface it first.
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Product Positioning
·Bill Wilson
Understanding Customer Pain: The Secret to B2B SaaS Success
It's easy to focus on the benefits of our products, but, the truth is, customers look for solutions to their problems.
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Product Positioning
·Bill Wilson
The 'Who' Factor: How to Optimize Your Pricing Page for Maximum Sales
Want to sell more? Your pricing page is the key. Level up by looking at the “Who.”
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Product Positioning
·Bill Wilson
Niche to Win: The Power of Focusing on Your Ideal Customer in SaaS
While it may be tempting to say "everyone," in reality, niching down always wins. Here's why...
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