Resources
We share everything we learn.
Frameworks, teardowns, and real examples on pricing, packaging, and positioning for B2B SaaS.
Seats, credits, or outcomes? The question to ask before you change your pricing model
What decides whether a pricing model works is whether a buyer can predict the bill and explain it to their finance team.
If your customer's credits go unused, that's on you
A pattern of unused prepaid credits means the SaaS company oversold or didn't get the customer to value. How to handle expiry, rollover and right-sizing.
The B2B SaaS pricing problem most founders misdiagnose
Most B2B SaaS founders who think pricing is broken have a positioning problem. Audit product, positioning, and packaging — fix in that order.
Why Your SaaS Packaging Is Built Backwards (And How to Fix It)
Feature-first packaging is the reason so many SaaS companies hit a ceiling on willingness to pay. There's a different starting point: designing packages from the outside in, beginning with what your customers are actually trying to accomplish.
How to Sell a Platform Story Before Your Products Are a Platform
If your company acquired multiple products and the board wants a platform story before integration is done — the narrative already exists in your customers' language. Surface it first.
Trust, Value, and AI: Rewriting the SaaS Pricing Playbook
AI transforms SaaS pricing. Forget tokens—winners will package AI's magic into predictable, trustworthy business value.
Who's in Charge of Pricing? The Roles You Need to Make Pricing a Strategic Part of Your Business
It’s a good question, so I thought I’d share a few of the roles you need to make pricing a strategic part of your business.
![[Video] Master Your Pricing Page: The 4-Step Audit Framework for Maximum Conversion](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fzxfk7itxpeyn%2F17e2LR0X9iRjm7oQEU0N4S%2F1ed3623248cde1191459faddfcbfc555%2F65b960abd72367e86c451638_AdobeStock_316550366.jpeg%3Fw%3D800%26fm%3Dwebp%26q%3D80&w=3840&q=75)
[Video] Master Your Pricing Page: The 4-Step Audit Framework for Maximum Conversion
Unlock the secrets to a successful SaaS pricing page: Clarity, Confidence, Packaging, and Action.
Unlocking the Potential of Annual Plans: A Data-Driven Guide to Boosting SaaS Customer Retention
Explore the benefits of annual plans, the key metrics to consider, and even provide you with a handy calculator.